Underrated aspect of living in Atlanta? Getting to see new Chick-Fil-A billboards driving down the highway everyday. When I see a new one I get as excited as Homer Simpson.
Seriously – the people at Chick-Fil-A aren’t just experts in deliciously addictive food. They’re also masterful marketers.
In 1995, Chick-Fil-A launched their definitive and often hilarious “Eat Mor Chikin” campaign. Surely you know the premise well by now: a group of cows band together to show off their talents (excluding spelling) to prove how they can be more than just food, imploring customers to eat chicken sandwiches instead of burgers.
How effective are the cows in marketing chicken nuggets?
The billboards in Atlanta featuring the cows don’t even mention the name Chick-Fil-A. Yet everyone driving by knows exactly what the billboard is advertising.Continue reading →
If you ever doubt your dream due to your current lot in life, try watching “The Tonight Show.” (I personally adore Jimmy Fallon, but really this experiment works with any late night talk show.)
You’ve seen it before. The host will ask the celebrity guest about their earlier work. The guest will hem and haw about their humble beginnings. Inevitably they tell an amusing story about the bad commercial work they had to do to pay the bills.
Then the host will “surprise” them by digging up said commercial and broadcasting it to the world. A commercial like this: Continue reading →
What happens when the commercial you’ve produced to promote your graham cracker company ignites a firestorm over gay marriage?
You turn hate into love.
Earlier this year Honey Maid released a commercial called “This Is Wholesome”. It depicted a number of modern families enjoying their products including an interracial family and a child with two dads.
For 40 years, those 7 words have been uttered from studio 8H in Rockefeller Center announcing the most exciting 90 minutes of television comedy every week.
The most important of those 7 words is the first one – Live.
“Saturday Night Live”, despite what you may think, airs LIVE. It does not air on tape delay. It does not air 3 months after it was recorded. New episodes air live at 11:30 pm Eastern Standard Time Saturday nights.
There’s no getting around this. If the sketches aren’t ready or the actors aren’t prepared the show cannot be postponed. There’s a contract with the network and with the viewers. The show must go on no matter what. Continue reading →
There are few things more brave than dancing like crazy in a public place.
One of them may be admitting I really like the song and the video for “Brave” by Sara Bareilles.
Sara Bareilles’ song and album have improbably garnered a slew of Grammy nominations for this year’s awards.
You may not even realize you’ve heard “Brave” until you recognize it as the jingle for all the new Windows commercials you’ve seen during every commercial break of NFL football and just about everything else you watch on television. Continue reading →