No one likes to wait for cookies.
We all want to enjoy warm, freshly baked cookies. But to enjoy them we must wait for them to cook in the oven. And the waiting can be agonizing – especially if you’re Cookie Monster.
Sure, you can always buy pre-baked cookies. They’re fine. I would never turn down a cookie of any kind.
But there’s something special about the cookies you have to wait for. That’s why Cookie Monster is willing to endure what seems like forever to get his sweet reward.
It’s not just cookies we hate to wait for. Our patience is tested daily in our “on demand” world. We must remember though that good things come to those who wait. Continue reading
There are 2 commercials I look for every year that signal the season of Christmas. These commercials have been running since I was a kid and continue to come back on TV twenty years later.
The first is the Campbell’s soup spot where a snowman melts into a kid. The second is the M&M’s ad where the candies meet up with Santa Claus:
You probably know the M&M’s commercial by heart. The three mythical characters bump into each other under the Christmas tree and all faint at the other’s sight, muttering in disbelief, “They do exist”.
I look forward to this commercial every year because, for just a few seconds, it triggers the childlike wonder that Christmas is supposed to inspire in us. Continue reading
Underrated aspect of living in Atlanta? Getting to see new Chick-Fil-A billboards driving down the highway everyday. When I see a new one I get as excited as Homer Simpson.
Seriously – the people at Chick-Fil-A aren’t just experts in deliciously addictive food. They’re also masterful marketers.
In 1995, Chick-Fil-A launched their definitive and often hilarious “Eat Mor Chikin” campaign. Surely you know the premise well by now: a group of cows band together to show off their talents (excluding spelling) to prove how they can be more than just food, imploring customers to eat chicken sandwiches instead of burgers.
How effective are the cows in marketing chicken nuggets?
The billboards in Atlanta featuring the cows don’t even mention the name Chick-Fil-A. Yet everyone driving by knows exactly what the billboard is advertising. Continue reading
This year’s best Super Bowl spot, according to USA Today’s Ad Meter, was Budweiser’s “Lost Dog” spot.
It’s hard to argue against it. Puppies. Horses. An acoustic version of “500 Miles” sung beautifully by Sleeping At Last. Add it all up and it’s an emotional wallop that’s tough to beat.
But is it a great beer commercial? Continue reading
If you ever doubt your dream due to your current lot in life, try watching “The Tonight Show.” (I personally adore Jimmy Fallon, but really this experiment works with any late night talk show.)
You’ve seen it before. The host will ask the celebrity guest about their earlier work. The guest will hem and haw about their humble beginnings. Inevitably they tell an amusing story about the bad commercial work they had to do to pay the bills.
Then the host will “surprise” them by digging up said commercial and broadcasting it to the world. A commercial like this: Continue reading
I wonder what would happen if a political candidate ran a campaign with no attack ads.
Can you imagine it – a politician earning votes just on their platform without interrupting every single commercial break for months on end?
As refreshing as this would be, the reality is that candidate would get murdered at the polls.
You might think you’re immune to these ads. You might think they’re just white noise. You may bemoan their arrival and rejoice at their departure the day after the election.
But no matter how much the majority of America complains about the persistence of negative political ads, the constant commercials aren’t going anywhere.
Why? Because political attack ads work. Continue reading
RadioShack is a brave company.
They’ve heard all the jokes we’ve been making at their expense. They’ve seen the tweets and business articles wondering how they’re still in business. They’ve seen their profits dwindle over the past decade.
So, with a chance to make a splash during the big game this year, RadioShack did this:
(Click Here if you can’t see the video above)
After years of irrelevance, RadioShack embraced the criticism about being outdated and vowed to make a change. And they did it in front of the largest television audience of all time.
That, my friends, is bravery. Continue reading