What happens when the commercial you’ve produced to promote your graham cracker company ignites a firestorm over gay marriage?

You turn hate into love. 

Earlier this year Honey Maid released a commercial called “This Is Wholesome”. It depicted a number of modern families enjoying their products including an interracial family and a child with two dads.

(Click Here if you can’t see the video above)

Of course, as everything does on the internet these days, this simple commercial caused some extremists to lose their minds spouting off hateful tweets and emails about the company’s lack of morals.

It’s incredible. The things we work so hard on to share with the world can sometimes be completely rejected. What we planned to be beautiful and inspiring often becomes ugly and falls on deaf ears.

So what do you do when the gift you offer to the world gets rejected?

You do this: Continue reading →