Seen any good movies this summer? What was your favorite: Iron Man 3? Despicable Me 2? Fast And The Furious 6? Something without a number in the title?

When advertising a new film, a marketing company’s job is to make you feel like you need to see a movie immediately. And now with Twitter if you don’t see a movie the moment its out you’re also subject to spoilers across social media.

In the summer season success is not measured in how much money the movie makes during the 8 or so weeks it sits in theaters. It’s all about the opening weekend. Continue reading →