Truth In Advertising

Don-Draper-2The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me to sell nylons. – Don Draper

On “Mad Men”, Don Draper is the embodiment of confidence. He is the master of the main goal of advertising – making the public believe they simply cannot live without what he is selling. Advertising, at it’s best, points out what the audience needs. The right advertisement can make you think buying a bar of soap will change your life. What Don Draper does on “Mad Men” every week is nothing new. In fact, the principles of advertising can be traced all the way back to the Bible. Continue reading