Who would you say is the biggest band in the world right now? Would it be Mumford and Sons? fun.? Maroon 5? One Direction?

In the late 80s, the answer to that question would have undoubtedly been U2. In 1989, at the peak of their international popularity, U2 decided to take a break. After ten years of constant touring across the world and six smash records, the biggest band in the world took a few years off to, as Bono said at the time, “dream it all up again.”

When they returned with their next album “Achtung Baby” in 1991, most people expected it would consist of the same uplifting, soul-searching arena rock that was a trademark of U2. Instead, “Achtung Baby” sounded like this: 

“Achtung Baby” was not just a tremendous departure from anything U2 had ever created, but from anything on the radio in 1991. Why would the biggest band in the world completely deconstruct their sound and release an album so far removed from their previous catalog?

Here’s the trick: they wanted to thrive, not just survive. Continue reading →