Chicken

Your Life Is An Advertisement

/ Alex Doriot / Leave a comment

ChicFilABurgerzUnderrated aspect of living in Atlanta? Getting to see new Chick-Fil-A billboards driving down the highway everyday. When I see a new one I get as excited as Homer Simpson.

Seriously – the people at Chick-Fil-A aren’t just experts in deliciously addictive food. They’re also masterful marketers.

In 1995, Chick-Fil-A launched their definitive and often hilarious “Eat Mor Chikin” campaign. Surely you know the premise well by now: a group of cows band together to show off their talents (excluding spelling) to prove how they can be more than just food, imploring customers to eat chicken sandwiches instead of burgers.

How effective are the cows in marketing chicken nuggets?

The billboards in Atlanta featuring the cows don’t even mention the name Chick-Fil-A. Yet everyone driving by knows exactly what the billboard is advertising. Continue reading →

How To Be The Most Interesting Man In The World

/ Alex Doriot / Leave a comment

Who do you think is the most interesting man in the world? You may be surprised, but my answer is not going to be the familiar spokesman in the Dos Equis commercials.

No, the man I think is the most interesting in the world has held a variety of jobs. He’s been a movie star, fisherman, toy inspector, musician and published author. He hobnobs with celebrities and has played a vital role in many historical encounters. And occasionally he gets into fights with a giant chicken.

That’s right, the most interesting man in the world is Peter Griffin, the main character of “Family Guy.” Continue reading →