Advertising

Your Life Is An Advertisement

/ Alex Doriot / Leave a comment

ChicFilABurgerzUnderrated aspect of living in Atlanta? Getting to see new Chick-Fil-A billboards driving down the highway everyday. When I see a new one I get as excited as Homer Simpson.

Seriously – the people at Chick-Fil-A aren’t just experts in deliciously addictive food. They’re also masterful marketers.

In 1995, Chick-Fil-A launched their definitive and often hilarious “Eat Mor Chikin” campaign. Surely you know the premise well by now: a group of cows band together to show off their talents (excluding spelling) to prove how they can be more than just food, imploring customers to eat chicken sandwiches instead of burgers.

How effective are the cows in marketing chicken nuggets?

The billboards in Atlanta featuring the cows don’t even mention the name Chick-Fil-A. Yet everyone driving by knows exactly what the billboard is advertising. Continue reading →

Your Life Is Not A Beer Commercial

/ Alex Doriot / 1 Comment

This year’s best Super Bowl spot, according to USA Today’s Ad Meter, was Budweiser’s “Lost Dog” spot.

It’s hard to argue against it. Puppies. Horses. An acoustic version of “500 Miles” sung beautifully by Sleeping At Last. Add it all up and it’s an emotional wallop that’s tough to beat.

But is it a great beer commercial? Continue reading →

3 Words Mad Men Taught Me About Success

/ Alex Doriot / 3 Comments

6351651If there has been one overarching theme of this final season of Mad Men, it’s been the reestablishment of Don Draper against a rapidly changing business climate.

As the world he once dominated quickly evolves past him, Don must work his way up from the bottom to reclaim his identity and to identify exactly what his identity is.

Mad Men often parallels the work of the creative team at the ad agency with the internal struggle of all writers and creative thinkers. One scene from the penultimate episode of this half season with Don and Peggy brilliantly breaks down the conflict a writer goes through when their work is good, but not quite good enough.

Ultimately though, the biggest struggle Don faces is not against his creativity but against his willingness to do the work at all.  Continue reading →

Truth In Advertising

/ Alex Doriot / 3 Comments
Don-Draper-2The reason you haven’t felt it is because it doesn’t exist. What you call love was invented by guys like me to sell nylons. – Don Draper

On “Mad Men”, Don Draper is the embodiment of confidence. He is the master of the main goal of advertising – making the public believe they simply cannot live without what he is selling. Advertising, at it’s best, points out what the audience needs. The right advertisement can make you think buying a bar of soap will change your life. What Don Draper does on “Mad Men” every week is nothing new. In fact, the principles of advertising can be traced all the way back to the Bible. Continue reading →