Red Cup Psychology

FullSizeRender-2Few things say Christmas like a Peppermint Spice Mocha.

I do my best every year to get at least one of every Starbucks holiday drink – even an Egg Nog Latte if they’re available.

It’s not just the drinks that taste good – it’s the red cups.

For years now Starbucks has rolled out special red cups during the Christmas season to hold their holiday drinks.

They don’t offer any flavor. They don’t change the content of the drink inside of them.

Yet when they come out each year the red cups evoke a special feeling in many of us. They’re a signal for the holiday season. We feel more drawn to drink out of them than the typical white cups.

You might have heard a little something about the red cups this year. Continue reading

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