fun.

3 Lessons From The Color Run Finish Line

/ Alex Doriot / 4 Comments

Apparently it’s not enough just to run a 5K anymore.

You either have to have extreme obstacles – Fire. Mud. Barbed Wire. Zombies.

Or you have to have color.

Don’t get me wrong. I’m not cynical about the rise of themed 5Ks. I’m a participant.

I recently got the chance to do The Color Run in Augusta, GA. For the past few years The Color Run has been sweeping the nation inspiring hundreds of thousands to get off their couches, do something healthy, and have fun along the way.

The race starts off with thousand of participants like us all perfectly clean:

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By the time they all reach the finish line they’ve been doused in colored powder after an exhilarating race filled with singing, dancing, and celebrating: Continue reading →

The U2 Trick

/ Alex Doriot / 4 Comments

Who would you say is the biggest band in the world right now? Would it be Mumford and Sons? fun.? Maroon 5? One Direction?

U2-Rattle-and-HumIn the late 80s, the answer to that question would have undoubtedly been U2. In 1989, at the peak of their international popularity, U2 decided to take a break. After ten years of constant touring across the world and six smash records, the biggest band in the world took a few years off to, as Bono said at the time, “dream it all up again.”

When they returned with their next album “Achtung Baby” in 1991, most people expected it would consist of the same uplifting, soul-searching arena rock that was a trademark of U2. Instead, “Achtung Baby” sounded like this: 

“Achtung Baby” was not just a tremendous departure from anything U2 had ever created, but from anything on the radio in 1991. Why would the biggest band in the world completely deconstruct their sound and release an album so far removed from their previous catalog?

Here’s the trick: they wanted to thrive, not just survive. Continue reading →