There Is Such A Thing As Free

photo.PNG-2Who gives away the most anticipated new album of the year to the entire world for free?

Certainly not the biggest rock band in the world, right?

That would subvert the entire process we’ve become accustomed to as consumers.

That would flip the recording industry on its head.

That would be unheard of…if it didn’t just happen.

You’ve probably seen by now that after 5 years of waiting U2 finally released their latest album “Songs Of Innocence” completely free to anyone with an iTunes account.

And they didn’t just release it – it’s already sitting in everyone’s purchased music folder, waiting to be downloaded. The album is a gift to every iTunes customer, just waiting to be received.

Who could have seen something like this coming?

Actually, it sounds kind of familiar.

Sounds kind of like a God giving away His gift of salvation completely for free. Continue reading

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