The Unwavering Faith Of Frank Underwood

“You’re thinking about where we are rather than where we’re headed.” – Frank Underwood

Frank Underwood is all about the long game.

From the first moment he confidently addresses the audience in season one of “House Of Cards”, oozing with the southern charm of a slithering snake oil salesman, it’s clear that Frank has a way of getting what he wants.

What I like about “House Of Cards” is how the show makes him, as well as the audience, wait to get there.

hoc_key_013_h.jpgIt’s obvious that Frank is not content with just having a seat in Congress. He has bigger plans and higher offices on his mind.

Rather than dilly-dally with the whole election process, Frank Underwood would rather come up with a plan to manipulate his way to the top. It’s more fun that way, after all.

There’s a master plan going on in the background of “House Of Cards”. Every conversation Frank Underwood has is layered with a deeper meaning. Every relationship he has exists for a greater purpose.

A lesser show might have Frank win time and time again. It might lay out exactly how he plans to get to the top of the Washington food chain. It might have him stumble his way backwards into power.

The fun part of “House Of Cards” though is that it’s not always clear how all the puzzle pieces will fall into place for Frank to get what he wants. You know in the end that he will – he has a plan after all – but you can’t always see exactly how he’ll get it done.

Now don’t get me wrong. Frank Underwood is harsh. He is under-handed. You could argue that he’s downright evil.

But Frank Underwood has a plan. And he sticks to it, despite what life and the government throws in his way. Continue reading

Why Political Ads Work On You

FullSizeRender-7I wonder what would happen if a political candidate ran a campaign with no attack ads.

Can you imagine it – a politician earning votes just on their platform without interrupting every single commercial break for months on end?

As refreshing as this would be, the reality is that candidate would get murdered at the polls. 

You might think you’re immune to these ads. You might think they’re just white noise. You may bemoan their arrival and rejoice at their departure the day after the election.

But no matter how much the majority of America complains about the persistence of negative political ads, the constant commercials aren’t going anywhere.

Why? Because political attack ads work.  Continue reading