Underrated aspect of living in Atlanta? Getting to see new Chick-Fil-A billboards driving down the highway everyday. When I see a new one I get as excited as Homer Simpson.
Seriously – the people at Chick-Fil-A aren’t just experts in deliciously addictive food. They’re also masterful marketers.
In 1995, Chick-Fil-A launched their definitive and often hilarious “Eat Mor Chikin” campaign. Surely you know the premise well by now: a group of cows band together to show off their talents (excluding spelling) to prove how they can be more than just food, imploring customers to eat chicken sandwiches instead of burgers.
How effective are the cows in marketing chicken nuggets?
The billboards in Atlanta featuring the cows don’t even mention the name Chick-Fil-A. Yet everyone driving by knows exactly what the billboard is advertising. Continue reading